Awain joins forces with
F1 and Le Mans legend Mika Salo.
The new Mika Salo themed Grand Prix Collection is hand-crafted from titanium and incorporates the finest racing leathers in its exclusive silhouette. The collaborative design makes for a thrilling addition to the impressive line of bespoke and limited-edition luxury supercar keys offered by Awain.
“When I saw my first Awain key I immediately realized that this is what the key of a true supercar should have always looked like”
Grand Prix Collection keys include three models: Monaco, Spa, and Suzuka – three of Mika Salo’s favorite racing circuits. With enthusiastic input from Salo, who hails from Finland, Awain’s Nordic design team selected the same color-scheme that Mika proudly wore on his Formula One helmet – blue and light blue, with a red stripe. The new series is offered in strictly limited editions of 20, making each of these three keys highly collectible.
A high-tech luxury key requires a high-tech process – and no corners were cut in Awain’s advanced design process, ensuring that the final result performs at the same precision level as an F1 instrument. In keeping with the cutting-edge spirit of Formula One racing, the designers selected only the most lightweight and advanced materials and processes for the manufacturing of these exclusive keys. Materials such as high modulus carbon fiber and aerospace grade titanium are used to guarantee the ultimate performance experience for every new Awain owner.
As an additional enhancement to the standard Grand Prix Collection, Awain is offering to a group of selected customers the opportunity to customize their Grand Prix key with an actual F1 engine part. These extraordinary pieces feature an authentic FI valve plate on the key’s back, which links the key directly to the F1 world.
In order to incorporate the new metal alloys and design elements without compromising the distinct Awain look, a complete re-engineering of the product was needed, with more than 50 iterations of the elements completed before a final product was designed. In fact, every Awain key is handcrafted to the very highest standard, with the manufacturing of each of the Grand Prix collection keys requiring more than 50 hours of work by skilled artisans.
Mika Salo comments, “Even outside of racing, I’m big car enthusiast and I’ve been lucky to drive lot of fancy cars in my life. I have often wondered why the car keys for even very luxurious cars are cheap-looking and usually made from plastic – in other words, they don’t match their car at all. When I saw my first Awain key I immediately realized that this is what the key of a true supercar should have always looked like. The amount of craftsmanship and eye for detail in each custom-crafted Awain key is simply amazing. And of course it’s an honor to now have a collection that commemorates the highlights of my own racing career.”